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		<title>Tired of the Feast/Famine Cycle? Build a Content Strategy Around Your Sales Cycle</title>
		<link>https://b2bcopywritergailnelson.com/content-strategy-service-businesses-90-day-framework/</link>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 21:54:37 +0000</pubDate>
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					<description><![CDATA[Learn how to plan service business content 90 days ahead. Calculate your sales cycle, create for all buyer stages, and fill your calendar consistently. Free worksheet included.]]></description>
		
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		<title>Still Guessing? Start Converting with a Buyer Persona</title>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 05 Jan 2026 14:02:00 +0000</pubDate>
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					<description><![CDATA[Learn how to create a buyer persona in 2 hours. Stop guessing who you're writing for and start creating content that converts your target audience.]]></description>
		
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		<title>Why Your Business Website Isn&#8217;t Working (and How to Fix It)</title>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 12:59:50 +0000</pubDate>
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					<description><![CDATA[When you set up your business website and started blogging, did you think &#8220;That&#8217;s good enough, I&#8217;m sure people will find me?&#8221; You&#8217;re not alone…but if customers aren&#8217;t finding you organically, something&#8217;s missing. Getting attention with a basic website used to be easy—there weren&#8217;t many sites and search engines were simple. Now? Good enough content [&#8230;]]]></description>
		
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		<title>Copy vs Content: When to Sell Hard and when to Educate</title>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Tue, 09 Dec 2025 14:43:00 +0000</pubDate>
				<category><![CDATA[Content Writing]]></category>
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					<description><![CDATA[You&#8217;ve fixed your website so it focuses on your customers instead of you. You&#8217;ve figured out which keywords will actually bring in buyers. Now what? Now you need to understand the difference between copy and content—and why your business needs both to turn website visitors into paying customers. But some small business owners misunderstand the [&#8230;]]]></description>
		
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		<title>Why 5 Million Searches Don&#8217;t Matter: How to Find High-Intent Keywords That Convert</title>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 01 Dec 2025 12:52:33 +0000</pubDate>
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					<description><![CDATA[So you&#8217;ve fixed your website copy. It&#8217;s no longer all about you—it focuses on solving your customers&#8217; problems. Great! But it doesn&#8217;t matter how good your website is if nobody can find it. This is where keywords come in. And no, I&#8217;m not talking about stuffing your website full of awkward phrases that make you [&#8230;]]]></description>
		
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		<title>Why Visitors Leave Your Website Faster Than a Bad First Date</title>
		<link>https://b2bcopywritergailnelson.com/stop-bragging-start-solving-why-people-dont-stay-on-your-site/</link>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Sat, 03 May 2025 16:58:04 +0000</pubDate>
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					<description><![CDATA[Why do website visitors abandon websites? More importantly, why are they ditching yours like last week’s underwear? What do you do when your copy is so bad it’s impressive?]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">2050</post-id>	</item>
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		<title>Why Your B2B Company Needs an Email List (Even If Social Media Feels Easier)</title>
		<link>https://b2bcopywritergailnelson.com/i-use-social-media-do-i-need-email/</link>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 07 Apr 2025 12:20:08 +0000</pubDate>
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		<category><![CDATA[Email]]></category>
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					<description><![CDATA[Don’t skimp on email list building. It’s challenging and takes time, but will give MORE ROI than any single marketing tactic.]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">843</post-id>	</item>
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		<title>Does Your Site Need a Content Audit?</title>
		<link>https://b2bcopywritergailnelson.com/does-your-site-need-a-content-audit/</link>
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		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 23 Dec 2024 14:24:00 +0000</pubDate>
				<category><![CDATA[Content Strategy]]></category>
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					<description><![CDATA[Should you do a content audit? If your website is a mess and you just keep adding more content…yes. Yes, you need a content audit.]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1558</post-id>	</item>
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		<title>Why Your Business Blog Isn&#8217;t Getting Traffic (And How to Fix It)</title>
		<link>https://b2bcopywritergailnelson.com/myth-busting-blogging-doesnt-work-for-my-business/</link>
					<comments>https://b2bcopywritergailnelson.com/myth-busting-blogging-doesnt-work-for-my-business/#respond</comments>
		
		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 18 Nov 2024 13:17:43 +0000</pubDate>
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		<category><![CDATA[Content Writing]]></category>
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					<description><![CDATA[Is your blog falling flat? Not giving you the results you want? I got you. Here are a few ideas (plus proof!)]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">1712</post-id>	</item>
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		<title>Content Calendar vs. Editorial Calendar: What Small Businesses Really Need (and Why It&#8217;s Confusing)</title>
		<link>https://b2bcopywritergailnelson.com/the-difference-between-content-and-editorial-calendars-why-it-matters/</link>
					<comments>https://b2bcopywritergailnelson.com/the-difference-between-content-and-editorial-calendars-why-it-matters/#respond</comments>
		
		<dc:creator><![CDATA[Gail Nelson]]></dc:creator>
		<pubDate>Mon, 11 Nov 2024 23:05:33 +0000</pubDate>
				<category><![CDATA[Content Strategy]]></category>
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					<description><![CDATA[Content and editorial calendars have distinct differences and advantages to your content strategy. Learn what they are, and how to use them.]]></description>
		
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