Crafting a Brand Identity
As a new YouTuber, Hannah wanted to start the right way — with research and a carefully crafted visual identity. She contracted me to help identify the best opportunities and biggest challenges she’ll face. We came up with a 90-day plan, along with benchmarks and suggestions on how to adapt when she spots a trend.
Her brand reflects the cozy aesthetic of the book genres she loves, with a dose of self-care. Using soft colors with a pop of purple, I crafted a brand-new logo and visual assets for her brand.
A Cozy Space for Great Books and Self-Care
The Reading Nurse is Hannah’s dream. She loves reading wants to chat about the books she loves. Her favorites are in the cozy genre of mysteries, romance, and more — her BookTube channel is a way for her to share these books with people who love them as much as she does.
For her logo, she wanted something that felt like home: good books, good friends, coffee, and a little self care.
I designed a custom logo with watercolor-style art that perfectly suits her aesthetic: cozy, comfortable, and welcoming.
Completing the Channel with Seasonal Banners
Creating a few banner images so Hannah could switch them out seasonally as desired was a welcome touch that will help her channel feel like home…no matter what season it is!
I made sure to give Hannah several banners to use, she can change them seasonally, OR use the template I provided to create her own. Each BookTuber banner has a different theme -- this summer sunflower image is perfect for hot summer nights with a cozy read. Ready for that fall vibe? Here it is! There's even one for winter.
Build Visual Identity with Custom Intros and Outros
Critical to her channel’s identity and growth, intros and outros needed to fit the theme while grabbing your attention.
Custom Channel Art
Every piece of art created for The Reading Nurse was designed using her input — whether it was tweaking a small thing or completely changing another!
Visual Brand Guide
Visual guides are indispensable tools to make a brand's main visual elements easy to spot. This simple guide includes her logos, fonts, colors, and additional graphics. They're all located in an Adobe Express project that only she and I have access to. At any point in the future, if Hannah needs a bit of help with graphics, all I have to do is log in and help.
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