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Tired of the Feast/Famine Cycle? Build a Content Strategy Around Your Sales Cycle

Tired of the Feast/Famine Cycle? Build a Content Strategy Around Your Sales Cycle

by Gail Nelson | Mar 12, 2026 | Content Strategy, Content Writing | 0 comments

Learn how to plan service business content 90 days ahead. Calculate your sales cycle, create for all buyer stages, and fill your calendar consistently. Free worksheet included.

Still Guessing? Start Converting with a Buyer Persona

Still Guessing? Start Converting with a Buyer Persona

by Gail Nelson | Jan 5, 2026 | Buyer Persona, Content Strategy | 0 comments

Learn how to create a buyer persona in 2 hours. Stop guessing who you’re writing for and start creating content that converts your target audience.

Why Your Business Website Isn’t Working (and How to Fix It)

Why Your Business Website Isn’t Working (and How to Fix It)

by Gail Nelson | Dec 16, 2025 | Content Strategy, Content Writing, Copywriting, SEO | 0 comments

When you set up your business website and started blogging, did you think “That’s good enough, I’m sure people will find me?” You’re not alone…but if customers aren’t finding you organically, something’s missing. Getting...
Copy vs Content: When to Sell Hard and when to Educate

Copy vs Content: When to Sell Hard and when to Educate

by Gail Nelson | Dec 9, 2025 | Content Writing | 0 comments

You’ve fixed your website so it focuses on your customers instead of you. You’ve figured out which keywords will actually bring in buyers. Now what? Now you need to understand the difference between copy and content—and why your business needs both to turn...
Why 5 Million Searches Don’t Matter: How to Find High-Intent Keywords That Convert

Why 5 Million Searches Don’t Matter: How to Find High-Intent Keywords That Convert

by Gail Nelson | Dec 1, 2025 | Content Writing | 0 comments

So you’ve fixed your website copy. It’s no longer all about you—it focuses on solving your customers’ problems. Great! But it doesn’t matter how good your website is if nobody can find it. This is where keywords come in. And no, I’m not...
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  • If your business is more down than up, plan further ahead!
    Tired of the Feast/Famine Cycle? Build a Content Strategy Around Your Sales Cycle
  • Still Guessing? Start converting with a Buyer Persona
    Still Guessing? Start Converting with a Buyer Persona
  • header image with text, person looking frustrated
    Why Your Business Website Isn’t Working (and How to Fix It)

Certifications & Continuing Education

As a marketing writer, continuing education is a must—here are my most recent courses & certifications, listed conveniently on LinkedIn.

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About Gail

About Gail

Founder and Lead Strategist

Gail's experience includes over 14 years of professional writing, 10 of graphic design, and 5 in marketing. 

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