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Why Visitors Leave Your Website Faster Than a Bad First Date

Why Visitors Leave Your Website Faster Than a Bad First Date

by Gail Nelson | May 3, 2025 | Content Writing | 0 comments

Why do website visitors abandon websites? More importantly, why are they ditching yours like last week’s underwear? What do you do when your copy is so bad it’s impressive?

Why Your B2B Company Needs an Email List (Even If Social Media Feels Easier)

Why Your B2B Company Needs an Email List (Even If Social Media Feels Easier)

by Gail Nelson | Apr 7, 2025 | Content Strategy, Email | 0 comments

Don’t skimp on email list building. It’s challenging and takes time, but will give MORE ROI than any single marketing tactic.

Does Your Site Need a Content Audit?

Does Your Site Need a Content Audit?

by Gail Nelson | Dec 23, 2024 | Content Strategy | 0 comments

Should you do a content audit? If your website is a mess and you just keep adding more content…yes. Yes, you need a content audit.

Why Your Business Blog Isn’t Getting Traffic (And How to Fix It)

Why Your Business Blog Isn’t Getting Traffic (And How to Fix It)

by Gail Nelson | Nov 18, 2024 | Content Strategy, Content Writing | 0 comments

Is your blog falling flat? Not giving you the results you want? I got you. Here are a few ideas (plus proof!)

Content Calendar vs. Editorial Calendar: What Small Businesses Really Need (and Why It’s Confusing)

Content Calendar vs. Editorial Calendar: What Small Businesses Really Need (and Why It’s Confusing)

by Gail Nelson | Nov 11, 2024 | Content Strategy | 0 comments

Content and editorial calendars have distinct differences and advantages to your content strategy. Learn what they are, and how to use them.

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Certifications & Continuing Education

As a marketing writer, continuing education is a must—here are my most recent courses & certifications, listed conveniently on LinkedIn.

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About Gail

About Gail

Founder and Lead Strategist

Gail's experience includes over 14 years of professional writing, 10 of graphic design, and 5 in marketing. 

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