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Why Your Business Blog Isn’t Getting Traffic (And How to Fix It)

Why Your Business Blog Isn’t Getting Traffic (And How to Fix It)

by Gail Nelson | Nov 18, 2024 | Content Strategy, Content Writing | 0 comments

Is your blog falling flat? Not giving you the results you want? I got you. Here are a few ideas (plus proof!)

Content Calendar vs. Editorial Calendar: What Small Businesses Really Need (and Why It’s Confusing)

Content Calendar vs. Editorial Calendar: What Small Businesses Really Need (and Why It’s Confusing)

by Gail Nelson | Nov 11, 2024 | Content Strategy | 0 comments

Content and editorial calendars have distinct differences and advantages to your content strategy. Learn what they are, and how to use them.

How to Use Storytelling in Copywriting to Boost Sales (Without Sounding Creepy)

How to Use Storytelling in Copywriting to Boost Sales (Without Sounding Creepy)

by Gail Nelson | Oct 28, 2024 | Copywriting | 0 comments

Stories help humanize the brand, making it feel like a friend or trusted advisor instead of a faceless company.

Content Strategy: Your Path to Effective Content Marketing

Content Strategy: Your Path to Effective Content Marketing

by Gail Nelson | Oct 21, 2024 | Content Strategy | 0 comments

You know your website needs content, and to make it most effective, you need a plan.

Why Your Website Absolutely Must Have a Blog

Why Your Website Absolutely Must Have a Blog

by Gail Nelson | Oct 14, 2024 | Content Writing | 0 comments

You love your website—it’s beautiful, has copy that says what you want. But you don’t want to deal with a blog, even though you should. Here’s why.

Marketing Case Studies: Why They Matter

Marketing Case Studies: Why They Matter

by Gail Nelson | Oct 10, 2024 | Copywriting | 0 comments

Cost effective and long-lived, marketing case studies feature one customer’s experience, showcasing that customer’s problem, their search for a solution, and why they chose you.

Writing Services: What You Should Be Paying

Writing Services: What You Should Be Paying

by Gail Nelson | Sep 2, 2024 | Content Writing, Copywriting, Pricing | 0 comments

You may not see the writer’s name on it, but the biggest brands all use writing specialists—but what should you be paying?

3 Blog Writing Mistakes and How to Fix Them

3 Blog Writing Mistakes and How to Fix Them

by Gail Nelson | Aug 10, 2024 | Content Writing, Copywriting | 0 comments

We all make mistakes—it’s part of life. But a few blog writing mistakes can turn off readers and send them to your competitors.

Google Got You Down?

Google Got You Down?

by Gail Nelson | Jul 16, 2024 | Copywriting, Email | 0 comments

What if Google search isn’t the only way to grow your business?

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Certifications & Continuing Education

As a marketing writer, continuing education is a must—here are my most recent courses & certifications, listed conveniently on LinkedIn.

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About Gail

About Gail

Creative Strategist

Gail's experience includes over 14 years of professional writing, 10 of graphic design, and 5 in marketing. 

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